Culture and Tourism
Culture and Tourism
Lages, the perfect destination for those who enjoy a rich culture and rural tourism.
Lages has a rich cultural history that reflects its formation and the various elements that shaped the city's identity. Since its founding, Lages has been a meeting point for cultures, especially the gaucho culture, with European influences, especially Italian and portuguese, that arrived with the colonizers and intertwined with the customs of the local indigenous people.
The city proudly preserves the rural gaucho lifestyle, which includes everything from chimarrão and barbecue to the folk dances typical of southern Brazil. This traditionalism is reflected in the cultural activities promoted by the city government and several local entities, including the Vidal Ramos Cultural Center and Mercado Público, which carry out activities to preserve local culture and encourage community participation in celebrating the city's roots. The union of so many cultures is directly reflected in tourism and local cuisine.
Climate and landscapes that enchant
The region is known for its cold climate and frost, which makes the landscape even more enchanting, especially in winter, with its white fields and vegetation that takes on unique tones during the season. The natural beauty of the Lages fields attracts tourists and boosts the ecotourism sector, with activities such as trails and horseback riding, providing a unique connection with the environment.
The city preserves the rural architecture of Rio Grande do Sul, with its simple wooden buildings, typical of estancias, which can be seen in the Rural Tourism Farms. Lages, therefore, is an example of how the city balances the preservation of historical heritage and innovation in urban development.
Rural Tourism
The "Princess of the serra" stands out for its rural tourism, one of the first in Brazil. Since the 1980s, farms and rural properties in Lages have opened their doors to tourists, offering a unique immersion into the daily life of the countryside.
Among the main rural tourist attractions in Lages are the João José Theodoro da Costa Neto Municipal Natural Park, the Salto do Rio Caveiras, which combines history and nature, and Coxilha Rica, famous for its landscape and historical significance. Coxilha Rica was one of the settings of the Ragamuffin War and features over 100 km of intact stone-walled corridors once used by mule and cattle troops, making it a regional cultural, historical, and architectural heritage site. Additionally, the city is home to several monuments that tell its history, such as the Tropeiros Monument, the Carro de Molas, and many others.
Tourism
Quiet and fun destination.
The profile of tourists who visit Lages is quite varied. Many come to the city to experience rural tourism and traditional festivals, while others prefer to explore the historical heritage, ecotourism or even adventure tourism. The city positions itself as a destination that combines tranquility and fun.
The fun is provided by the National Pine Nut Festival, held annually in June, it is one of the city's biggest tourist attractions, receiving more than 300 thousand people, celebrating local cuisine, with typical dishes such as entrevero and pine nut paçoca, as well as cultural shows and national and international attractions.
Accommodations
Lages is a city that offers a diverse accommodation infrastructure, making it an excellent option for investors looking to explore the potential of the tourism sector. The city combines options of hotels, guesthouses, hostels and rural tourism farms, catering to different types of tourists, such as those seeking comfort, practicality or a more immersive experience in nature.
The sector is currently expanding, as there is a great demand, not only during seasonal dates and events, but also with the establishment of large companies in the region, with the forecast of more than 2,000 floating guests for these ventures.
Tourist Offer
The tourist offer in Lages is structured into five priority segments, identified as those with the greatest potential for attraction and competitiveness in the market. This selection takes into account both the characteristics of the available attractions and the quality of the city's tourist services and infrastructure, such as hotels, restaurants, bars, and inbound tourism agencies, which contribute to the visitor experience.
Event Tourism is booming, with countless events scheduled almost all year round. The city has good infrastructure for this:
- Centro Serra Convention Center
- SESC Pousada Rural (auditorium)
- Parque Conta Dinheiro
- Uniplac (auditorium)
- Several others such as auditoriums, rooms, etc.
The tourism industry, as it is called, encompasses a variety of services, such as transportation, hotels and food, which are responsible for a large workforce. This itself justifies as a great opportunity for new investments. Brazil occupies a relatively low position in global tourism, with a flow of travelers of between 1% and 2%..
Tourist Offer
The region is characterized by a unique combination of green fields, araucaria forests, and pleasant climates, factors that encourage outdoor activities. Whether for adventurers seeking adrenaline or for those looking for moments of peace and contemplation, Lages offers the perfect setting.
Adventure Tourism: The region's topography is ideal for activities such as hiking, cycling, climbing, rappelling, and zip-lining.
Contemplative Tourism: The unique landscapes of the Serra Catarinense, with valleys, rivers, and preserved areas, provide unforgettable experiences.
Observation Tourism: The region's rich biodiversity makes Lages a perfect destination for wildlife and flora enthusiasts, with emphasis on the traditional araucaria trees and the variety of birds in the area.
Salto Caveiras: A Gem Waiting to Be Polished.
Among Lages' main natural attractions, Salto Caveiras stands out as one of the most promising areas for tourism investments. With its magnificent landscape and favorable natural environment, Salto Caveiras is the ideal location for the development of large tourism-focused complexes, such as:
Resorts and Boutique Hotels: Integrated with nature, offering exclusive experiences.
Adventure Parks: Spaces featuring activities such as zip-lining, hiking trails, water sports, and climbing.
Ecotourism Centers: Focused on sustainability and environmental education.
Gastronomic and Cultural Complexes: Promoting local cuisine, events, and regional culture.
These are just a few options, but the city's natural treasures offer many other opportunities for tourism investments.
